Lyons & Rayner: The Academic Book of the Future

Cover of Lyons and Rayner, The Academic Book of the Future

A contributed collection exploring the future of the academic book and scholarly publishing from the perspective of academics, publishers, libraries and booksellers. An open-access output from the AHRC-funded Academic Book of the Future Project. From the book: “Whatever the new functions of the ‘book’ are to be, they will be influenced by the existing scaffolding […]

Owen: Selling Rights

Cover for Owen, Selling Rights

A comprehensive practical handbook on the promotion and sales of intellectual property rights by publishers. Also a useful reference for students. From the book: “The range of rights that can be licensed has continued to expand over the years, reflecting wider trading between different countries as political and economic circumstances change, new channels of book […]

Baverstock: How to Market Books

Cover of Baverstock, How to Market Books

A comprehensive introduction to marketing within publishing, including how to write a marketing plan, direct marketing and publicity and PR. Features real-life case studies and advice for a range of different market sectors. From the book: “A product’s price is integral to the offering made to the customer; it will be understood as part of the package, […]

Woll: Publishing for Profit

Cover of Woll, Publishing for Profit

Publishing for Profit is a comprehensive practical guide to running a publishing business, with an emphasis on strategic planning. Includes template forms and sample systems. From the book: “Many publishers ask how many books are necessary to ensure their success in the marketplace. They wonder, “Is there a critical mass of books that must be […]

Clark and Phillips: Inside Book Publishing

Cover of Clark and Phillips, Inside Book Publishing

The standard introductory text for publishing students and job-hunters. Wide coverage, including historical context, industry sectors, publishing functions and career advice. From the book: “In the transition from printed books to digital publishing, the ways in which authors’ works can be sold are multiplying. The ‘book’ as a printed container of content represents a too restructuve view. In […]

Greco et al: The Book Publishing Industry

Cover of Greco, The Book Publishing Industry

A comprehensive overview of the publishing industry packed with useful data. Takes a strong US bent. From the book: “There is stark uncertainty in the book business. Every book is in a tournament fighting for sales and attention against every other new and backlist book. So book publishing is geared to adapt, and adapt rather […]

Bhaskar: The Content Machine

Cover of Bhaskar, The Content Machine

The Content Machine is a concise study of the past and present of publishing that outlines a theory of publishing based on content, market making and making public. From the book: “Disintermediation and copyright are hardly the only issues on a publisher’s agendas. For the most part they aren’t even near the top. The following […]

Hall: The Business of Digital Publishing

Cover of Hall, The Business of Digital Publishing

An introduction to the development of digital products in the book and journal industries, exploring challenges and new business models across different sectors of the industry. From the book: “Publishers have developed expertise in content; finding it, nurturing it, developing it and producing it. Publishers see this as one of the important aspects of their […]

Thompson: Merchants of Culture

A frank, insightful and accessible in-depth investigation into the realities of how publishers work and why the industry operates as it does. From the book: “The staff of every publishing house are constantly looking over their shoulders to see what their competitors are doing. The constantly scrutinize the bestseller lists and study their competitors’ more successful books to see […]

Campbell: Academic and Professional Publishing

Cover of Campbell, Academic and Professional Publishing

A contributed volume that reviews changes in academic and professional publishing and the approaches publishers are using to adapt to new challenges. Has an emphasis on journal publishing. From the book: “As in any business, it is critical to understand the needs of stakeholders and dynamics of the market, and this is no different for […]