Baverstock: How to Market Books

Cover of Baverstock, How to Market Books

A comprehensive introduction to marketing within publishing, including how to write a marketing plan, direct marketing and publicity and PR. Features real-life case studies and advice for a range of different market sectors. From the book: “A product’s price is integral to the offering made to the customer; it will be understood as part of the package, […]

Woll: Publishing for Profit

Cover of Woll, Publishing for Profit

Publishing for Profit is a comprehensive practical guide to running a publishing business, with an emphasis on strategic planning. Includes template forms and sample systems. From the book: “Many publishers ask how many books are necessary to ensure their success in the marketplace. They wonder, “Is there a critical mass of books that must be […]

Clark and Phillips: Inside Book Publishing

Cover of Clark and Phillips, Inside Book Publishing

The standard introductory text for publishing students and job-hunters. Wide coverage, including historical context, industry sectors, publishing functions and career advice. From the book: “In the transition from printed books to digital publishing, the ways in which authors’ works can be sold are multiplying. The ‘book’ as a printed container of content represents a too restructuve view. In […]

Davies & Balkwill: The Professionals’ Guide to Publishing

Cover of Davies and Balkwill, The Professionals' Guide to Publishing

A straightforward guide to working in the publishing industry, covering the key functions and sharing career advice. From the book: “Working with authors is one of the greatest pleasures but also one of the most difficult aspects of the job. Earlier we pointed out that publishing is almost unique in that the creators of the […]

Guthrie: Publishing Principles & Practice

Cover of Guthrie, Publishing Principles and Practice

Broad overview of UK and US publishing, including history, rights and digital issues. From the book: “The book is the first mass medium, remaining in essence the same as it has always been throughout five hundred years of print history… The demise of the printed book is a cultural shift, a paradigm change of epic […]

Hitchcock: The Building of a Book

Title page from Hitchcock, Building of a Book

The Building of a Book is a series of practical articles about producing and distributing books. Includes chapters relating to the role of the author and literary agent. Strong emphasis on the crafts and processes of print production. From the book: “…if every author prepared his copy carefully, so that there could be no possible […]