Baverstock: How to Market Books

Cover of Baverstock, How to Market Books

A comprehensive introduction to marketing within publishing, including how to write a marketing plan, direct marketing and publicity and PR. Features real-life case studies and advice for a range of different market sectors. From the book: “A product’s price is integral to the offering made to the customer; it will be understood as part of the package, […]

Baverstock, Bowen & Carey: How to Get a Job in Publishing

Cover of Baverstock, How to get a Job in Publishing

A practical guide introducing different types of publishing and sharing information about how to find, apply for, interview and negotiate your first job in publishing. From the Foreword by Richard Charkin: “When I started in the publishing business finding a job was a matter of who you knew or (as in my case) pure luck. […]