Athill: Stet

Cover of Athill, Stet: An Editors Life

A memoir of a literary editor’s career and her work with authors such as V. S. Naipaul and Jean Rhys. “A publishing firm is a complicated business which has to buy, sell and manufacture or cause to be manufactured. What it buys and sells is products of people’s imaginations, the materials for making books, and a variety of […]

Squires: Marketing Literature

Cover of Squires, Marketing Literature

A set of case studies exploring how marketing strategies and activities affect the production and reception of popular novels. Features insightful case studies on American Psycho, Bridget Jones’s Diary, Captain Corelli’s Mandolin, Cloud Atlas, Harry Potter series, His Dark Materials trilogy, The Curious Incident of the Dog in the Night-time, The Ghost Road, The God […]