Baverstock: How to Market Books

Cover of Baverstock, How to Market Books

A comprehensive introduction to marketing within publishing, including how to write a marketing plan, direct marketing and publicity and PR. Features real-life case studies and advice for a range of different market sectors. From the book: “A product’s price is integral to the offering made to the customer; it will be understood as part of the package, […]

Squires: Marketing Literature

Cover of Squires, Marketing Literature

A set of case studies exploring how marketing strategies and activities affect the production and reception of popular novels. Features insightful case studies on American Psycho, Bridget Jones’s Diary, Captain Corelli’s Mandolin, Cloud Atlas, Harry Potter series, His Dark Materials trilogy, The Curious Incident of the Dog in the Night-time, The Ghost Road, The God […]

Hitchcock: The Building of a Book

Title page from Hitchcock, Building of a Book

The Building of a Book is a series of practical articles about producing and distributing books. Includes chapters relating to the role of the author and literary agent. Strong emphasis on the crafts and processes of print production. From the book: “…if every author prepared his copy carefully, so that there could be no possible […]