Squires: Marketing Literature

Cover of Squires, Marketing Literature

A set of case studies exploring how marketing strategies and activities affect the production and reception of popular novels. Features insightful case studies on American Psycho, Bridget Jones’s Diary, Captain Corelli’s Mandolin, Cloud Atlas, Harry Potter series, His Dark Materials trilogy, The Curious Incident of the Dog in the Night-time, The Ghost Road, The God […]