Woll: Publishing for Profit

Cover of Woll, Publishing for Profit

Publishing for Profit is a comprehensive practical guide to running a publishing business, with an emphasis on strategic planning. Includes template forms and sample systems. From the book: “Many publishers ask how many books are necessary to ensure their success in the marketplace. They wonder, “Is there a critical mass of books that must be […]

Clark and Phillips: Inside Book Publishing

Cover of Clark and Phillips, Inside Book Publishing

The standard introductory text for publishing students and job-hunters. Wide coverage, including historical context, industry sectors, publishing functions and career advice. From the book: “In the transition from printed books to digital publishing, the ways in which authors’ works can be sold are multiplying. The ‘book’ as a printed container of content represents a too restructuve view. In […]

Greco et al: The Book Publishing Industry

Cover of Greco, The Book Publishing Industry

A comprehensive overview of the publishing industry packed with useful data. Takes a strong US bent. From the book: “There is stark uncertainty in the book business. Every book is in a tournament fighting for sales and attention against every other new and backlist book. So book publishing is geared to adapt, and adapt rather […]

Hand & Middleditch: Design for Media

Cover for Hand and Middleditch, Design for Media

A practical guide to print and online design and layout. From the book: “Although the creative process can appear to be artistic rather than businesslike, to ensure that you achieve the correct result within the schedule, it needs to be carefully managed. The development of a media product design follows a number of stages…” Design […]

Thompson: Merchants of Culture

A frank, insightful and accessible in-depth investigation into the realities of how publishers work and why the industry operates as it does. From the book: “The staff of every publishing house are constantly looking over their shoulders to see what their competitors are doing. The constantly scrutinize the bestseller lists and study their competitors’ more successful books to see […]

Feather: A History of British Publishing

Cover of Feather, A History of British Publishing

Wide coverage of six hundred years of British book publishing, which emphasises the importance of copyright and the role of the publisher. From the book: “Mutality of interest in the sales of books led to mutality of interest in their publication. The 1699 edition of Abel Boyer’s Royal Dictionary appears to have been printed for […]